CHICAGO (June 27, 2019) PRNewswire —
The Office of Experience (OX), a Chicago-based design and digital innovation consultancy, has created a new brand identity for Mango Languages, the developers of a leading language learning platform.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8569551-mango-languages-ox-new-brand-identity/
“At Mango, we believe sharing a common language opens doors and fosters community by tearing down barriers between cultures, something we need more of in the world today,” said Mango Languages Linguapreneur and CEO Jason Teshuba. “Our focus with the new brand identity created by OX is to bring our highly successful product to a new community of learners that’s just as passionate as we are about exploring the diversity of the world and connecting with others on a deeper level.
” Building upon research conducted by Mango to understand its core audience more deeply, OX designed the identity to reflect the vibrancy and boldness of this community. “We drew inspiration from maritime flags, a universal mode of communication that symbolizes Mango’s commitment to helping people understand each other better,” said Dan Knuckey, OX’s Executive Creative Director. “We’ve also used hues based on values commonly found in national flags around the world, adding to a sense of global exploration.
” The evolution is grounded in a new brand narrative and positioning crafted by the OX team. “All effective brands are born from distinct stories, and Mango’s is no exception,” said Matt Herlihy, OX’s Executive Director, Strategy. “Where most competitors claim ease and speed, Mango acknowledges that language learning takes work. But for bold learners who accept the challenge, the reward of human connection is that much stronger.
” Beyond the new logo, OX designed a flexible brand expression system that will inform digital and physical tactics throughout the launch. Robust brand guidelines give the Mango team the guidance it needs to accomplish a successful rollout, with executions ranging from office installations to the centerpiece of the business—the language learning platform itself.
“The new brand identity is far more than a visual makeover – it signifies a strategic business shift for our industry – establishing the modern model of language learning that will prove essential for the next generation,” said Mango Languages Director of Marketing Vanessa Lowery. “The team at OX absolutely met the challenge with a smart, impactful look for the brand that created an entirely new framework from which Mango can effectively communicate its market position to a broad cross section of the consumer market, yet with a particular appeal to our target demographics of Millennials and Gen Xers,” Lowery added.
About Mango Languages
Headquartered in Detroit, Mango Languages is the award-winning language-training resource for individuals and organizations around the world. On a mission to inspire curious people to forge deeper connections and meaningful interactions, Mango is the only adaptive language-learning system powered by proven methodologies and presents language-specific learning content designed to establish retention and rapidly build conversation skills. To learn more about how Mango prepares you to start the conversation in another language, visit mangolanguages.com, or follow @mangolanguages on Twitter.
